Basics of digital marketing

Basics of Digital Marketing

Basics of Digital Marketing involves various components like Google ads, social media marketing, search engine optimization and more. Which help a business to grow using digital medium such as internet and wireless

Digital Marketing

Digital Marketing

Defination: Digital marketing it is a marketing technique that involve usage of digital mediums such as internet and wireless for creating awareness consideration purchase and loyalty for a brand product or service Below are some components for basics for digital marketing

A Brief History of Digital Marketing

History of Digital Marketing

  1. The first step of digital marketing was a banner ad which came in 1994
  2. The CPU model with banner ad introduced in 1996
  3. The first pop up ad came in 1997
  4. Pay for placement bids stars in 1999
  5. Google launched Google Ad Words in 2000
  6. Facebook started social media advertising In 2007
  7. Native ads come into existence in 2010

Difference of Traditional and Digital Marketing

Difference of Traditional vs Digital Marketing(Basics of digital marketing)

Traditional Marketing

  1. It include print ads and news paper ads
  2. It is not possible to target specific audience of prospects
  3. It convey a one way message
  4. All the process is costlier
  5. Audience reach is local
  6. Results of ads are not measurable

Digital Marketing

  1. It include website, email social media
  2. Specific audience targeting in possible
  3. It convey a dynamic message
  4. All he process in cost efficient
  5. It has world wide reach
  6. All the results are measurable

Placements Buying Cycle
(Basics of Digital Marketing)





Loyal Customer

Campaign (Basics of digital marketing)


Campaign is a organized course of tasks, works or actions to achieve a goal

Different Types of Campaigns Online Marketing

  1. Brand awareness campaigns:- Action to create awareness of your brand , product or service
  2. Lead generation campaign:- An action to collect data of interested or prospects
  3. Sales promotion campaign:- To Promote and increase sales and revenue
  4. Customer service campaign:- It is more like customer service center to help and assist customers
  5. Traffic generation campaign:- It s all about generating traffic on website
  6. Engagement campaign:- It helps to increase engagement on posts
  7. Re-marketing campaign:- It helps to convert near to sale customers
USP-Unique Selling Point (Basics of digital marketing)

USP-Unique Selling Point

USP or Unique selling point is anything that make a product or service different from other products

USP will be anything like

1. Product or service 2. Associated services 3. Convenient location 4. Availability 5. Uniqueness 6. Technical
 support 7. Selection range 8. Guarantee/warranty 9. Gift with purchase 10. Payment terms 11. Pricing option 12. Quality 13. Perceived value 14. Branding 15. Performance 16. Referral deals

Digital Marketing Funnel

Awareness ->>

Consideration ->>


Graphic designing (Basics of digital marketing)
Helping hand for online marketing Graphic designing is the art or skill of combining text color shapes and picture to visually communicate a message to a Beaver
Elements of graphic design
1. Point 2. Line 3. Shape 4. Pattern 5. Texture 6. Space 7. Size 8. Typography 9. Color 10. Image
Principles of graphic design
 1. Design 2. Balance 3. Rhythm 4. Emphasize 5. Unity 6. Contrast


An E-book is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader

E-books are divided in two types on the basis of editing

  1. Re-Flowable that can be edited
  2. Fixed Format those cant be edited

Applications Of E-Book

  1. Help/How to Guide
  2. Best Practices
  3. Case studies
  4. Brochers
  5. Magazines
Video (Basics of digital marketing)


Video is the recording, reproducing, or broadcasting of moving visual images.
Type of video
1. Promotional or advertisement 2. Product ex-plainer 3. Tutorials 4. Live video 5. Review or testimonial 6. Vlog 7. Interviews 8. Webinar 9. Behind-the-scenes
Essential element of videos
1.Purpose 2. Audience 3. Script 4. Intro 5. Engagement 6. Call-to-action
YouTube Optimization(7 key points)
1. Channel icon 2. Channel art 3. Channel description 4. Custom thumbnail 5. Feature video & playlist 6. Card 7 Watermark

Lead Generation
Basics of Digital Marketing

Defination:- Lead generation a lead is a person who is in some way shape or form indicate interest in your campaign product or service

Tools of lead generation

  1. Call-to-action: Insert a Call to action button
  2. Landing page:- A good and attractive landing page will be helpful
  3. Forms:- Insert a form for registration
  4. Offer:- Best tool for lead generation
Lead Generation
Offer Banner

Different Types of Offers

  • Ebook
  • White paper
  • Webinar registration
  • Newsletters registration
  • Consultation for personal services
  • Discount coupon/Voucher
  • Contest entry
  • Free trial / premium account
  • A physical gift(via direct mail)
  • Preview of upcoming product
Email Marketing

Email Marketing

Important component of basics of digital marketing email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services.

Objectives of email marketing

  1. Sales
  2. Engagement
  3. Acquisitions
  4. Lead generation
  5. Retention
  6. Brand awareness

Use of email marketing

1. Opt-in management 2. Audience segmentation 3. Automation 4 Personalization 5. Email-templates 6. Reporting

Tools Gmass and Mail chimp

Type of Mailers

1. Direct promotion 2. Uses promotion Mail 3. Educational 4. Feedback and survey 5. Outreach 6. Trigger based

Effective mail checklist

1. Interesting subject line 2 . Lean on to the point 3. Properly formatted 4. Grammar 5. Call To Acction

Most Popular Web Content

  1. Create a list post
  2. Interview post
  3. Product review
  4. How to use
  5. Case studies
  6. Media post 

Element Of Effective Blog

  • Attention-grabbing headline
  • Keep it simple
  • Solve a problem
  • Use keywords
  • Stick to one story
  • Divide article content in section
  • Have related call-to-action
  • Proofread for grammar
  • Look for formatting errors